Create better content
Trusted by 80+ of the world’s most successful brands, such as
Synetiq is an emotional data & marketing intelligence companyserving 80+ premium advertisers and their agencies across Europe. Synetiq leverages cutting-edge biometric technology and the latest neuroscience to drive business growth,build brands & encourage engagement.
We help in all 3 critical phases
Planning
Understand your audience, your competitors, learn from the worst & the best, get inspired & save money on production…
Production
Minimise your risks, test ideas safely, get real-life feedback, buy media for your best version, learn how to improve performance…
On-air
Increase your efficiency, optimise creatives on the fly, stay ahead of your competition, follow & understand your market…
Why Synetiq?
We reveal & quantify true emotions
Using the latest biometric sensors to measure brain-waves, heart-rate, skin-conductance and eye-movements, we are able to detect and quantify human emotions.
We offer benchmark at scale with context
Every year, we test thousands of consumers and thousands of video ads with our standardised methodology. The data we collect serves as an excellent benchmark for our clients.
We use the most robust research methodology
Neuroscience combined with survey provides x9 greater explanatory value than facial coding and x3 better than surveys alone. Source
We put our faith in biology & data.
We use cutting-edge biosensors to measure emotional reactions of people.
What will you get?
Understand how your audiences feel second-by-second
Using our online interface, discover how various audiences react to each scene, sentence, offer, packshot etc.
Leverage our unique benchmark database of 1500 brands’ 6000 ads
Use our database to benchmark your own ads performance to your historic performance and to your competitors.
Compare conscious evaluation with emotional metrics to uncover truth
Our methodology combines biometric measurement with classic surveys to offer insight into both conscious and unconscious reactions of people.
Get actionable insights & recommendations from our team of experts
Our senior insight team helps you get the answers that best serve your marketing and business goals. We happily take the data-crunching and report-crafting off your shoulders so you can focus on your business.
Put new insights to work, share and discuss with your team & agencies
We love to collaborate with your whole team and your agencies! We believe in team effort so we happily share our expertise and insights with your extended team so you can make the best campaigns out there.