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Create better content
with neuroscience.

 

Trusted by 80+ of the world’s most successful brands, such as

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Synetiq is an emotional data & marketing intelligence company serving 80+ premium advertisers and their agencies across Europe. Synetiq leverages cutting-edge biometric technology and the latest neuroscience to drive business growth, build brands & encourage engagement.

 
 

We help in all 3 critical phases

 
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Planning

Understand your audience, your competitors, learn from the worst & the best, get inspired & save money on production…

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Production

Minimise your risks, test ideas safely, get real-life feedback, buy media for your best version, learn how to improve performance…

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On-air

Increase your efficiency, optimise creatives on the fly, stay ahead of your competition, follow & understand your market…

 

Why Synetiq?

 

We reveal & quantify true emotions

Using the latest biometric sensors to measure brain-waves, heart-rate, skin-conductance and eye-movements, we are able to detect and quantify human emotions.

We offer benchmark at scale with context

Every year, we test thousands of consumers and thousands of video ads with our standardised methodology. The data we collect serves as an excellent benchmark for our clients.

We use the most robust research methodology

Neuroscience combined with survey provides x9 greater explanatory value than facial coding and x3 better than surveys alone. Source

 

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We put our faith in biology & data.

We use cutting-edge biosensors to measure emotional reactions of people.

 

What will you get?

 

Understand how your audiences feel second-by-second

Using our online interface, discover how various audiences react to each scene, sentence, offer, packshot etc.

 

Leverage our unique benchmark database of 1500 brands’ 6000 ads

Use our database to benchmark your own ads performance to your historic performance and to your competitors.

 
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Compare conscious evaluation with emotional metrics to uncover truth

Our methodology combines biometric measurement with classic surveys to offer insight into both conscious and unconscious reactions of people.

 
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Get actionable insights & recommendations from our team of experts

Our senior insight team helps you get the answers that best serve your marketing and business goals. We happily take the data-crunching and report-crafting off your shoulders so you can focus on your business.

 
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Put new insights to work, share and discuss with your team & agencies

We love to collaborate with your whole team and your agencies! We believe in team effort so we happily share our expertise and insights with your extended team so you can make the best campaigns out there.

Sounds interesting?

"Using Synetiq's range of neuro and biometric techniques and interpretive expertise gave us real second-by-second detail on how the audience emotionally engages with our content - which will help us maximise the creative impact of what we do."
- David Bunker, Head of audiences - BBC
"We improved the stories of our main character relying on Synetiq's research. Thanks to the successful campaign, our sales increased by 12% in the first semester, compared to the same period the year before."
- Adrienn Dardai, Marketing director - CBA
 
"Synetiq's insights have helped us discover the latest advertising trends and increase our client's campaign effectiveness and sales."
- Laszlo Nagy, Head of branded entertainment - Havas Media
"We could identify emotional drivers in our creatives that can translate into consumer behaviours leading to business success."
- Sarolta Gal, Director of strategy - Young & Rubicam
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Our insights already help some of the best marketing teams

 
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